My name is Reinoud Braat, nickname 'Breintje' in Dutch or 'Brains' in English. I'm a seasoned supply chain and planning executive with over two decades of experience in diverse B2B and DTC companies, helping global fashion and consumer goods brands scale, simplify and succeed.

My background spans VP and Director-level roles in supply chain, buying, planning and merchandising. I’ve led business-critical transformation programs, built high-performing teams, implemented advanced forecasting systems, and founded two e-commerce ventures of my own.

I believe in practical strategies & solutions, collaborative execution and clear communication. Based in Amsterdam, I work internationally with clients all over the world.