For more than 25 years, I've helped consumer products, fashion and retail businesses grow, transform and prepare for their next stage of development.

Throughout my career, I've worked with founder-led businesses as well as global brands including Calvin Klein, Tommy Hilfiger, Crocs, Puma, Mexx and OLAF, leading international teams and driving business performance across General Management, Business Operations, Commercial Execution and Transformation.

I enjoy working in environments where growth creates complexity. Whether it's scaling an organization, improving operational performance, implementing ERP or AI, or bringing more structure to commercial execution, my role is always the same: helping leadership teams turn ambition into sustainable results.

My approach

I believe successful transformations are not only built around processes, also around the people.

The best solutions are rarely the most complicated ones. They are practical, aligned across functions and supported by teams that understand the bigger picture.

My leadership style is collaborative, hands-on and straightforward. I bring clarity to complex organizations while preserving the entrepreneurial spirit that often drives their success.

Experience

Over the past 25+ years I have:

• Led international teams across Europe and Asia.
• Supported businesses ranging from founder-led scale-ups to global organizations with revenues exceeding €2.3 billion.
• Led ERP implementations, AI and business transformation programs.
• Built E2E planning, commercial and operational capabilities that enabled sustainable growth.
• Designed strategic sourcing strategies and set-up fast-track procurement capabilities for in-season turnover push.

A little more about me

I’m someone who enjoys building businesses, teams, and better ways of working. I’m at my best when working with motivated people to tackle complex challenges, turn ideas into action, and help organizations take their next step.

I’m naturally a calm person, curious and enjoy understanding how things work, connecting the dots, and finding practical ways to make things better. I believe the best solutions come from combining strategic thinking with a hands-on approach, and from working with people, not just processes.

Outside work, I enjoy traveling, sports, spending time with family and friends, and discovering new places, cultures and gastronomy. These experiences keep me curious, open-minded and constantly give me new perspectives that I bring back into my work.