MERCHANDISE PLANNING & BUYING
TRANSLATING PRODUCT STRATEGY INTO COMMERCIAL RESULTS
Effective merchandise planning and buying ensure the right products, quantities and investments are in place at the right time. By connecting assortment planning, financial targets and buying decisions, businesses can improve product performance, protect margins and manage inventory more effectively.
Projects by Brains provides
ASSORTMENT & RANGE PLANNING
- Developing product assortments aligned with brand positioning and customer demand.
- Defining range architecture across categories, channels and markets.
- Balancing product breadth, depth and commercial opportunities.
MERCHANDISE FINANCIAL PLANNING
- Translating sales, margin and inventory targets into merchandise plans.
- Aligning financial plans with buying budgets and business objectives.
- Improving visibility of sales, stock and margin performance.
BUYING & OPEN-TO-BUY MANAGEMENT
- Optimizing buying budgets and Open-to-Buy (OTB) allocation.
- Improving buying decisions through demand, sales and inventory insights.
- Balancing initial commitments with in-season flexibility.
TRADING & INVENTORY MANAGEMENT
- Monitoring sales, stock levels, sell-through and product performance.
- Identifying opportunities to improve full-price sales and reduce markdowns.
- Managing replenishment, stock allocation and inventory exposure.
MERCHANDISE PERFORMANCE & TRANSFORMATION
- Defining KPI's and performance reporting across merchandising and buying.
- Strengthening processes, systems and cross-functional collaboration.
- Improving accountability and decision-making across teams.
Business Impact
- More relevant product assortments and stronger customer appeal.
- Better buying decisions and more effective use of budgets.
- Higher full-price sell-through and improved gross margins.
- Lower excess inventory and reduced markdown exposure.
- Improved stock availability and working capital efficiency.
